Now there are times when we need to act quickly, and there are times when we need to things straightaway, without spending too much time thinking about it.

However, pretty quickly we realise that this isn’t the best way to operate. Military veterans refer to something called The Fog of War to describe the process of making difficult decisions on the battlefield with many things going on, and a lot of information flying around.

Sometimes the obvious answer, in retrospect, isn’t always the one you make.

That’s why we wanted to share with you the stories of eight business owners who took some bold and very decisive actions at a time of deep economic uncertainty.

We hope that you all get something from this ebook, whether you’re in Panic Mode or not.

Stay safe.